It all began with an idea to change the way brands do marketing.
How it started
In 2018, content marketing was at a crossroads.
If you were a marketer back then, then you know how fragmented and complicated the marketing ecosystem was. All your marketing channels were separate, each one functioning as their own micro-universe, and there were no paths connecting them together. But the silos couldn’t last forever. Technology was evolving fast to meet consumer demands, and we knew marketing — the stories we told and the way we delivered them — had to change along with it.
How it evolved
Little by little, we worked with clients that saw the same potential in digital content as we did.
First it was websites. Then it was blogs. Then it was social media. Then one day, the possibilities burst wide open for what we could do with marketing.
Instead of playing defense against digital, we helped business leaders build a strong offense and use digital content to their marketing and sales advantage. Blog articles, on-demand videos, live streams, webinars, dynamic landing pages, podcasts, social selling…the options were endless!
While our clients had access to all the content options in the world, the #1 problem was that they didn’t know how to truly connect it all together with storytelling. That’s when Sunny Side Up Marketing began. We realized that there could be a sunnier side to content marketing that combined digital marketing with the storytelling and authenticity that marketing and sales content needed, all while creating it with a smile, dedication, and passion behind the scenes.
Who we are
There’s a sunnier side to content marketing.
Originally founded in 2018 as a side project and officially launched to the world in 2024 as a business, our vision is to change the way people connect through content. And the process of achieving that connection shouldn’t be hard or complex - it should be fun! By combining our expertise in brand strategy, content marketing, and social media management with cutting-edge digital technology and production capabilities, we deliver holistic content marketing services that enable our clients to easily reach their marketing goals while building an emotional connection and long-term brand value with their customers.
See the sunny side
We believe that a positive mindset is essential for success, and we strive to cultivate an atmosphere of optimism and possibility in everything we do. We believe that there is always a solution to every problem, and we work excitedly to discover it.
Our values
Explore upwards
We are always pushing the boundaries of what is possible in marketing. Exploring upwards requires a mindset of curiosity, innovation, and a willingness to take risks. It involves being open to new ideas and perspectives, and constantly seeking out ways to improve processes, products, and services.
Maximize every opportunity
We are always looking for ways to help our clients achieve their goals. We believe that every opportunity is a chance to make a difference, and we work to ensure that our clients get the most out of every strategy and piece of content.
Connect through stories
There’s a reason why people have passed down stories from generation to generation for thousands of years - it’s because it builds a sense of connection and belonging. We constantly ask ourselves “what’s the story?” because that’s the glue that connects everything together.
Nice to meet you.
About Kelly Campbell
Founder & CEO of Sunny Side Up Marketing
Kelly Campbell is an award-winning digital marketing leader with 15 years of experience in the industry. Her expertise in digital content marketing has helped a variety of retail, business, tech, health, and lifestyle brands achieve their marketing goals through innovative content driven by digital transformation. Located in Orange County, CA, Kelly balances her busy career with an active personal life. She enjoys spending time with her husband, two boys, and cat, baking treats in the kitchen, playing competitive tennis, scoring for her rookie hockey team, writing songs on the piano, playing board games with her family, and painting to relax in her downtime. Kelly is also a proud University of Southern California (USC) Trojans alumni, having graduated from Marshall School of Business in 2010 and served on the Marshall Alumni Board for Orange County as Marketing Chair from 2016-2019.