Ghostwritten Content: Consistency is Key to Becoming a Thought Leader
Let’s face it: You’re busy. Between leading your team, conquering the boardroom, and managing everything else life throws your way, who has the time to sit down and write consistently for LinkedIn? That’s where the magic of ghostwritten content comes in, and trust me, it’s a game-changer if you want to stay top of mind without burning the midnight oil.
Why Consistency Matters (A Lot)
Being a thought leader isn’t just about having one brilliant post that gets a bunch of likes (although that’s nice). It’s about showing up regularly—we’re talking week in and week out. People need to see you as their go-to for insights, tips, and that little extra something only you can provide. And LinkedIn? It’s the golden ticket.
But here’s the catch: you need to stay consistent. Easier said than done, right? Wrong! With a ghostwriter, you’re never stuck staring at a blank page, wondering how to turn your brainpower into powerful posts.
Let me tell you a little story about our client Gina L. Osborn, a former FBI Assistant Special Agent in Charge, public speaker and podcast host. You think she has time to sit down and craft perfect LinkedIn posts about leading through crisis every day? Spoiler alert: No. That’s where ghostwritten content comes in.
Case Study: Gina L. Osborn’s LinkedIn Glow-Up
When Gina and I started working together, we knew she had incredible stories to share—stories about leadership, cybersecurity, and navigating crises. The challenge? Getting those stories out there regularly so she could build her thought leadership.
So, what did we do? We got strategic. Together, we outlined her key areas of expertise and focused on creating a series of posts that positioned her as the go-to expert for security insights and leadership advice. Her posts are consistent, on-brand, and—thanks to ghostwriting—always spot-on, even when she’s too busy leading like a lady to hit “publish” herself.
The result? Her engagement on LinkedIn has skyrocketed. People look forward to her posts because they know they’re going to get something valuable, whether it’s a behind-the-scenes look at taking on cybersecurity threats or her maverick moves in leadership.
How to Leverage LinkedIn for Thought Leadership (Without Lifting a Finger)
Know Your Lane – What are you an expert in? Thought leadership works best when you stay focused on a few key topics. Are you the guru of marketing strategies? A leadership legend? Whatever it is, OWN IT.
Create a Content Calendar – Yep, even thought leaders need a plan. Whether you’re posting once a week or three times a week, make sure you’ve got a schedule. And guess what? Your ghostwriter can handle all of this for you.
Mix It Up – LinkedIn loves variety. So switch things up with personal stories (Gina’s inspirational content? Always a hit!), industry insights, or even quick tips and how-tos. Keep people on their toes, and they’ll keep coming back for more.
Engage, Engage, Engage – It’s not just about posting. It’s about commenting, liking, and sharing. Thought leadership is a two-way street, and the more you engage with others, the more they’ll engage with you.
Track the Wins – Look at your metrics! When is your audience most engaged? What topics resonate? Use that info to refine your strategy—and hey, let your ghostwriter do the digging for you.
The Bottom Line? Let Us Handle It.
Building your thought leadership on LinkedIn doesn’t have to feel like another full-time job. With the right ghostwritten content strategy (and a little help from Sunny Side Up Marketing), you’ll be posting regularly, engaging authentically, and growing your influence without breaking a sweat.
So, what are you waiting for? It’s time to step into the spotlight, just like Gina did, and show the world what you’re made of—one LinkedIn post at a time! Contact us today to learn more.